When I first launched my first senior rep program last year, it was important to me for it to be more than just about the photos. Sure, we always kill the editorial shoots, but I want this team of seniors to be seen as role models in the community. I want them to see that beauty isn't just what's on the outside, it's what's on the inside, too
Last year, we linked our mission to schools and partnered with Extreme Family Outreach in Joppa, MD to stuff lunchboxes full of goodies for elementary schools in the area. Earlier this year, we partnered with Volunteen and ran a giveaway on Instagram where we were able to donate $250. I loved the initiative, but I felt like the giveaway didn't allow the team to really get involved. And after all, that's my goal in these initiatives.
So last month, I reached out to some of the seniors on the team to see what organizations are close to their hearts in the area, and one of my reps from North Harford High School suggested partnering with Luna's House - a non-profit organization dedicated to bettering the lives of animals and their people. Luna’s House is located right here in Harford County in Edgewood and thrives on working with individuals and with other organizations in the local and regional community to promote widespread humane education and respect for animals.
I immediately thought that it would be so cute to plan a whole shoot around the idea, featuring some of the animals currently at the shelter. And what better holiday than Valentine's Day, than to ask our community to "BE MINE"?